Why do large media firms produce commodities in large volumes?
a) To fight media illiteracy
b) To pursue economies of scale
c) To eliminate competition
d) To take advantage of network structures
Answer: B
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What is the danger of the “tech trap” as it applies to perception?
a. Technology is a medium for inferences rather than facts. b. It has created an expectation of instant gratification. c. We often substitute technology for personal contact. d. It increases our tolerance for rudeness.
Harmony is synonymous with contrast
Indicate whether the statement is true or false
What is wrong with these main points from a speech outline on "Preserving Our National Parks"?
I. Our national parks are threatened. II. Our national parks can be saved. III. New national parks can be designated. a. One point represents more than one idea. b. One point is not grammatically parallel to the others. c. One point is irrelevant to the purpose of the speech. d. The outline has too many main points.
Membership satisfaction is not generally a test of a group’s effectiveness
A. True B. False