A television commercial for a new camera features a handsome man taking photographs of beautiful women in bikinis on a California beach. This commercial uses _____ conditioning techniques, following an approach to advertising that was pioneered by _____.
a. operant; B. F. Skinner
b. classical; John B. Watson
c. operant; Edward L. Thorndike
d. classical; Ivan Pavlov
Answer: b. classical; John B. Watson
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Longitudinal follow-up research on the Better Beginnings, Better Futures Project of Ontario, Canada, revealed a(n) __________
A) reduction in children’s social adjustment B) increase in adolescent delinquency C) improved sense of community connection D) reduction in children’s academic achievement
If someone has trauma-related symptoms (e.g., flashbacks) that last less than one month, that person would be diagnosed as experiencing
A. posttraumatic stress disorder. B. borderline personality disorder. C. chronic stress disorder. D. acute stress disorder.
Of the items in the Hassles Scale shown in the Think About exercise, which of the following was scored as currently causing stress by the most students?
a) exams b) not getting enough sleep c) troubling thoughts about the future d) too many things to do
Long-term memory
a. is a permanent storehouse of information. b. is like a computer's random-access memory (RAM). c. holds raw, unanalyzed information. d. is the site of ongoing cognitive activity.