What is it called when you conduct a study by choosing an appropriate number of people or messages based on your goals and budget to generalize to a larger group of people or messages?

A) audience analysis
B) sampling
C) statistical reliance
D) factor analysis
E) population recreation


Answer: B

Communication & Mass Media

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Sam is out to dinner with his friends. He just made a big bonus at work, and treats himself with a $30 steak plate. Everyone else has a ticket of about $15, except for Tim, who is on a tight budget and pays $10 for his meal. The waiter brings only one check to the table. What is the best way for the group to split the ticket?

a. Power Method b. Responsibility Method c. Equality Method d. Equity Method

Communication & Mass Media

President John Kennedy?s Inaugural Address ends with the line ?Ask not what your country

can do for you; ask what you can do for your country?. This is an example of ending with a positive view of the future.? Indicate whether the statement is true or false

Communication & Mass Media

The ________ contains a list of all the resources owned by the library.

A. catalogue B. general index C. encyclopedia D. periodicals guide E. browser

Communication & Mass Media

URLs that include a tilde (˜) often indicate that many individuals are responsible for the information on a website.

Answer the following statement true (T) or false (F)

Communication & Mass Media