Which of the following statements is true with regard to the strategic market plan?
A) A strategic market plan is the second step of the situation analysis level of market planning.
B) A strategic market plan uses only past performance as a frame of reference.
C) A strategic market plan does not incorporate the market share indices determined in the situation analysis step.
D) A strategic market planning portfolio represents the competitiveness attractiveness of the company.
E) A strategic market plan finalizes and implements a performance review and resolves any performance deficits of the current plan.
D
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Which of the following is an example of off-balance-sheet financing?
a. Leases b. Bonds c. Dividends d. Notes
Messages such as advertising, websites, speeches, or social media posts are enough on their own to win public support for an organization or idea
Indicate whether the statement is true or false
Which of the following is true of a franchise agreement?
A) A franchise application is not necessary to qualify for entering into a franchise agreement. B) The Uniform Franchise Offering Circular (UFOC) sets forth the terms and conditions of the franchise agreement. C) The terms and conditions of the franchise agreement must always be first drawn by the franchisee. D) A franchisee can only obtain a license to use the franchisor's intellectual property after entering into a franchise agreement.
Which of the following is true of a franchising relationship?
A) A franchisor pays a percentage of the gross sales to a franchisee. B) Usually, a franchisee is a foreign national whom a franchisor supplies with goods. C) A franchisee sells or distributes goods using a trade name or trademark owned by a franchisor. D) Federal law allows franchisors to terminate franchise agreements without any cause in order to protect their patent rights.