Obtain more facts about BBC activities and organization from its website. The Commercial Businesses group engages in for-profit activities. How compatible is this with the BBC’s status? What key issues should its executives address to help decide if they should sell it or invest further in it?
What will be an ideal response?
In recent years the BBC has been criticised from various quarters, notably private sector competitors
and government for the breadth of its activities and its extension into commercial operations,
exploiting its market power and captive income. Although the proceeds of commercial sales may be
reinvested in programme making, it has reined back on some of these to avoid continued criticism of
creating unfair competition. In the period of recession and austerity it has also been obliged to
refocus on core activities and how these may be accomplished more efficiently. The result has been
relocation of some activities outside London, headcount reductions, curtailing of the pay of top
performers and executives, streamlining and refocusing on what it defines as core activities.
Inevitably many of these have proved highly controversial with viewers or other constituencies.
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________ refers to the manner or clarity in which verbal messages are delivered.
A. Inflection B. Proxemics C. Articulation D. Voice quality
Which of the following categories is particularly affected by low barriers to entry?
A) microchip processors B) automobile manufacturers C) professional services D) oil drilling
From a strict market economic perspective, resources are "finite" and have to be used efficiently to gain maximum economic benefits.
Answer the following statement true (T) or false (F)
Lightfoot, Inc, is an international shoe company that specializes in retailing medium-priced goods. Retail outlets are located throughout the world. Management wishes to create an image of giving the customer the most quality for the money spent
Selling prices are developed to attract customers away from competitors. End-of-the-month sales are a regular practice for all stores, with customers being accustomed to this practice. Company buyers are carefully trained and look for quality goods at lower prices. Competitors' prices are checked daily. Sales are targeted to increase a minimum of 7 percent per year. All sales yield a 12 percent return on assets. Sales personnel are expected to wear the company product, as well as appropriate clothing in order to properly display the product being sold. Personnel can purchase the shoes at 5 percent over cost. Cleanliness and professional appearance are required for all stores. Identify the pricing policy objectives of this company.