In marketing, it is the manager's viewpoint that matters, not the customer's.
Answer the following statement true (T) or false (F)
False
A manager's objective and thorough analysis (opinion) of the benefits of the firm's offering may not accurately reflect the customer's impressions. It is the customer's view that matters.
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Both consumers and businesses have market needs, and the factors influencing their needs are essentially the same
Indicate whether the statement is true or false
Landers Company has 9 units in inventory on December 31. The units were purchased in November for $180 each. The price lists from suppliers indicate the current replacement cost of the item to be $178 each. What is the effect on gross profit if Landers values its ending merchandise inventory using the lower-of-cost-or-market rule?
A) The gross profit would increase by $2. B) The gross profit would not be affected. C) The gross profit would decrease by $18. D) The gross profit would increase by $18.
Kelly, the owner of Llama Farms, a sole proprietorship, wants to obtain additional business capital but to maintain control. This can best be accomplished by
a. borrowing funds. b. bringing in partners. c. issuing stock. d. selling the business.
Michael Porter's diamond framework explains
A. national value creation. B. national competitive advantage. C. domestic competitive advantage. D. domestic value creation.