Fred's Heating and Air Conditioning Service is considering using the slogan, "We fix it the first time, every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.
What will be an ideal response?
Fred should create realistic expectations. His proposed slogan is risky because it makes a promise he probably can't keep, thus setting unreasonably high expectations that are likely to lead to dissatisfied customers if, for example, he can't make a repair on the first visit because a part needs to be ordered. Suggested slogans will vary but might include: "We fix it the first time, or the next time is on us."
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Funds on deposit and available for use are known as ______________________________ funds
Fill in the blank(s) with correct word
Exhibit 9-5 Backhoe Company estimates its annual warranty costs to be 4% of annual net sales. Backhoe uses the GAAP approach of accruing warranty expense (and the related liability) in the year of the sale. The following information relates to the calendar year 2015: Net sales $3,000,000 Estimated liability under warranties: January 1, 2015 100,000 ? December 31, 2015, after year-end adjustment
80,000 ? ? ? Refer to Exhibit 9-5. The amount of expenditures for warranty costs for 2015 is A) $80,000. B) $120,000. C) $140,000. D) $240,000.
Normally, the first row of a data matrix is where the researcher locates a label of some sort that identifies the question or question part associated with each column in the data matrix
Indicate whether the statement is true or false
Benchmarking is the measurement of the gap between the company's best previous quality and its current quality
Indicate whether the statement is true or false