Some countries provide insurance for their citizens' investments abroad
Indicate whether the statement is true or false
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A contribution margin is defined as ________
A) the difference between variable costs and fixed costs B) the difference between demand with promotions and without promotions C) the perceived value added by marketing mix elements D) the gap between price and fixed cost E) the gap between price and variable cost
A creative and distinctive strategy that sets a company apart from rivals and that gives it a sustainable competitive advantage
A. is achievable in emerging but not mature industries. B. signals that the company has a bold, ambitious strategic intent that places the achievement of strategic objectives ahead of the achievement of financial objectives. C. is a reliable indicator that the company has a socially responsible business model. D. is a company's most reliable ticket to above-average profitability. E. is the best indicator that the company's strategy and business model are well-matched and properly synchronized.
An important part of goal planning is adjusting present values for expected inflation
Indicate whether the statement is true or false.
Which of the following problems is said to be the major reason for lost business?
A) poor product knowledge B) rude treatment of customers C) poor product quality D) over-attentive customer-contact workers