How might the information needs of a marketing manager differ from those of an operations manager?
What will be an ideal response?
Marketing managers need detailed information about a firm's products and services and how they are marketed. A marketing manager also needs information about products and services offered by competitors--pricing strategies, new promotional campaigns, and products that competitors are test marketing. Operations managers are concerned with present and future sales levels, production schedules, current inventory levels of raw materials, work in process, and finished goods. They also need information about new production technology that could make the firm's employees more productive.
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________ is used to get an initial notion of the commercial prospects of a concept
A) Idea screening B) Brainstorming C) Concept testing D) Test marketing
A company's Office Supplies account shows a beginning balance of $700 and an ending balance of $600. If office supplies expense for the year is $3600, what amount of office supplies was purchased during the period?
A. $4200. B. $3700. C. $3500. D. $3000. E. $4300.
On the balance sheet of a bank, what is the best description of the nature of checking accounts of customers?
a. Short-term asset b. Long-term asset c. Short-term liability d. Long-term liability e. Owners' equity
Return on assets is a measure of liquidity
Indicate whether the statement is true or false