Who defined public relations as "the management of communication between an organization and its publics"?

a. Edward Bernays
b. T. Edward Temple
c. Greenpeace
d. James Grunig


D

Communication & Mass Media

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Matching

1) focusing on specific stimuli and consequently ignoring others A) thin slicing 2) selecting, organizing, and interpreting our observations of others B) closure 3) filling in missing information C) punctuation 4) placing a familiar structure on information selected D) selective attention 5) making sense out of stimuli by grouping, dividing, organizing, separating, and categorizing information E) interpersonal perception 6) generalizing after observing a small sample of someone's behavior F) superimposing

Communication & Mass Media

To make it easier for listeners to follow and remember your speech, use parallel grammatical structures in wording your major propositions

Indicate whether the statement is true or false.

Communication & Mass Media

Good PR writing is concerned with ______, which includes style, grammar, and punctuation.

a. rules b. accuracy c. format d. details

Communication & Mass Media

When wording the statement of your ________, use verbs that refer to observable or measurable behavior

A) general purpose B) central idea C) specific purpose D) blueprint

Communication & Mass Media