Who defined public relations as "the management of communication between an organization and its publics"?
a. Edward Bernays
b. T. Edward Temple
c. Greenpeace
d. James Grunig
D
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When wording the statement of your ________, use verbs that refer to observable or measurable behavior
A) general purpose B) central idea C) specific purpose D) blueprint
Good PR writing is concerned with ______, which includes style, grammar, and punctuation.
a. rules b. accuracy c. format d. details
Matching
1) focusing on specific stimuli and consequently ignoring others A) thin slicing 2) selecting, organizing, and interpreting our observations of others B) closure 3) filling in missing information C) punctuation 4) placing a familiar structure on information selected D) selective attention 5) making sense out of stimuli by grouping, dividing, organizing, separating, and categorizing information E) interpersonal perception 6) generalizing after observing a small sample of someone's behavior F) superimposing
To make it easier for listeners to follow and remember your speech, use parallel grammatical structures in wording your major propositions
Indicate whether the statement is true or false.