Nile Inc. is one of the leading shoe manufacturing companies in Baltoni. It manufactures canvas shoes that are quite similar to those produced by other brands
The management of the company has decided to adopt a product/service differentiation competitive strategy. What is Nile Inc. likely to do in this scenario?
a. Offer their products at discounted rates and make the cost of their products lower than those of their competitors.
b. Produce aerobic, tennis, and baseball shoes that have specialized features.
c. Advertise their products through more media outlets than it previously did.
d. Start selling products to markets outside Baltonia.
ANSWER: b
A product/service differentiation competitive advantage exists when a firm provides something that is unique and valuable to buyers beyond simply offering a lower price than that of the competition.
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