The CEO asks the PR team to determine the appropriateconsumer baseat which to successfully conduct itsmarketing campaign for anew product. What step should the PR teamtaketo achieve this?

a. Identify the key public
b. Motivate the actions of the key public
c. Distribute materials to the audience
d. Analyze the target audience


A

Communication & Mass Media

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Which country collects a government tax on the sale of radios and TV sets?

a. France b. Egypt c. Mexico d. United Kingdom

Communication & Mass Media

A speaker uses the following information in a speech: "Every day I walk home from work. Everyday I have to maneuver around bikes, buses, and cars that do not follow the law when sharing the road with pedestrians." This information best illustrates which of the following?

A. illustration B. real example C. hypothetical example D. supporting material

Communication & Mass Media

Identification takes place when the speaker and listener share what?

A. horticultural B. inclinations C. common ground D. social status E. spatial proximity

Communication & Mass Media

Chronological organization is used primarily for informative speeches.

Answer the following statement true (T) or false (F)

Communication & Mass Media