The standard test market is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels
Indicate whether the statement is true or false
TRUE
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Forms of alternative marketing include the following, except:
A) video game marketing B) lifestyle marketing C) experiential marketing D) branded entertainment
Joan contributes cash of $48,000, and Jamie contributes office equipment that cost $40,000 but is valued at $32,000 to the formation of a new partnership. The entry to record the investments in the partnership is:
A) Cash 48,000 Equipment 40,000Capital, Joan 48,000Capital, Jamie 40,000 B) Cash 48,000 Equipment 32,000Capital, Joan 48,000Capital, Jamie 32,000 C) Cash 48,000 Equipment 40,000Loss 8,000Capital, Joan 48,000Capital, Jamie 48,000 D) Cash 48,000 Equipment 40,000Capital, Joan 48,000Capital, Jamie 32,000Loss, Jamie 8,000
Debentures are
a. unsecured bonds. b. secured bonds. c. ordinary bonds. d. serial bonds.
Marketing
A. does away with the need for advertising. B. applies to both profit and nonprofit organizations. C. says that marketing should take over all production, accounting, and financial activities. D. should begin as soon as goods are produced.