Emotional appeals are especially important in what stage of the persuasive process?

a. understanding
b. enactment
c. agreement
d. integration


b

Communication & Mass Media

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In the term "signal-to-noise ratio" the word "signal" refers to _______

a. what we ignore in a communication situation b. what we find useful in a communication situation c. what we classify as noise in a communication situation d. the gatekeeping function of many people in communication situations

Communication & Mass Media

Your children are disruptive

a. inference b. fact

Communication & Mass Media

Studies of intention and behavior have found that moral norms:

a. only have a moderating effect on intention b. can be incorporated into subjective norms c. can enhance the prediction of behavior d. negate the influence of subjective norms

Communication & Mass Media

According to linguist Deborah Tannen, gender plays a significant role in how we interpret verbal messages. For example, women tend to interpret a message based on __________.

A. the level of dominance and power communicated B. the amount of credibility the speaker possesses C. how personally supportive the message is perceived to be D. the context in which the message is received

Communication & Mass Media