The ____________ is a model which proposes that there are two routes, central and peripheral, that an individual may take when processing a message
a. Elaboration Likelihood Model
b. Yale Model of Communication
c. Hovland Model of Communication
d. Heuristics Model of Communication
Answer: A
You might also like to view...
The first U.S. hospital was established in 1713 in Boston
Indicate whether the statement is true or false
Elise believes that anyone who listens to "boy bands" (especially N'Sync) is an idiot. One day, however, Elise realizes the song she is dancing and singing to is the latest N'Sync song. Elise, now aware of the inconsistency between her attitude and her behavior, decides that listening to boy bands is not so bad after all. Elise's attitude change is best explained by ____.?
a. ?cognitive dissonance theory b. ?social comparison theory c. ?self-perception theory d. ?cognitive busyness
According to Leon Festinger, which of the following fills needs for social comparison?
a. group membership b. social conformity c. social power d. prejudice
According to psychoanalytic theory, the ________ develops early in life to insure that we can adapt to the demands of the real world while still finding ways to meet our basic needs.
A. ego B. superego C. libido D. ideal self