What are the nine important brand concerns upon which nonprofits must focus (according to Keller)?
What will be an ideal response?
• Does the brand have sufficient salience?
• Does the brand have a fuzzy image?
• Does the brand achieve "points of parity?
• Does the brand have a reality problem or a perception problem?
• Nonprofits must track both perceptions and feelings with regard to the brand – are they doing that?
• Did the nonprofit find a "brand champion" to support the brand internally?
• Does the nonprofit make sure that everyone is "singing the same song" — ensuring both internal and external branding communication?
• To strengthen and focus the brand does the nonprofit use – when resources permit – a branding specialist to help the organization maximize its investment in the brand?
• Does the nonprofit continuously monitor the branding program and make changes when needed?
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Answer the following statements true (T) or false (F)
1.Women place a high value on talk and their preference for engaging in one-on-one, person-to-person communication. 2.Matt often refers to his uncle as “the old man” and suggests that his uncle is too old to be helpful in most situations. This is a case of racist comments. 3.Prejudiced talk can damage conversations. 4.The conversational structure generally includes the greeting, topic priming, the heart of the conversation, preliminary processing, and the closing, followed by a session of questions and answers (Q and A). 5.The manner maxim tells us to provide as much information as is needed to communicate the meaning of our message and continue the conversation.
When LIFO is used with the periodic inventory system, cost of goods sold is assigned costs from the most recent purchases at the point of each sale, rather than from the most recent purchases for the period.
Answer the following statement true (T) or false (F)
Included among the "other" types of financial statement fraud is the improper accounting for roundtrip transactions
Indicate whether the statement is true or false
What factors lead to miscommunication in a team?
What will be an ideal response?