What four tests should quality logos and corporate names pass?

What will be an ideal response?


1. They should be easily recognizable.
2. They should be familiar.
3. They should elicit a consensual meaning among those in the firm's target market.
4. They should evoke positive feelings.

Business

You might also like to view...

All of the following will help you become a better leader EXCEPT ________

a. evaluating yourself b. accepting that you were just not born with leadership qualities c. allowing others to evaluate you d. pursuing a mentoring relationship

Business

_____ is a software feature that erases the screen and signs the user off automatically after a specified length of inactivity

Fill in the blank(s) with correct word

Business

In a decision support system (DSS), a managerial designer defines issues that involve the technological aspects of the system

Indicate whether the statement is true or false

Business

The Powertrain fitness club offers customers free personal trainers and nutrition consultants. This work process is an example of a  __________ organization.

Fill in the blank(s) with the appropriate word(s).

Business