Patronage at the local Macy's has been declining. What is the cause and how can it be stopped? Use the six Ws used in descriptive design to clearly define the information needed to address this management decision problem

What will be an ideal response?


The six Ws are as follows:
Who-Who should be considered a patron of a particular department store?
What-What information should be obtained from the respondents?
When-When should the information be obtained from respondents?
Where-Where should the respondents be contacted to obtain the required information?
Why-Why are we obtaining information from the respondents?
Way-In what way are we going to obtain information from the respondents?

The students should have their own responses geared specifically toward the department store patronage project.

Business

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