How can an organization determine the success of their investment in social media?
A) By tracking the number of "likes"
B) By tracking the cost of upkeep
C) Using quantifiable metrics
D) Using customer reviews and opinions posted on the sites
E) By using customer surveys
Answer: C
Explanation: C) The more quantifiable your metrics are, the more easily you will be able to determine whether your communication is a success and how you make it even better.
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Which one of the following is not an element of a work plan in the body of an unsolicited proposal?
A) an explanation of the steps you'll take, their timing, and the methods or resources you'll use B) persuasive material to convince readers that a problem or an opportunity exists C) information about when work will start, how it will be monitored, and when it will end D) a description of how you'll accomplish what must be done E) an indication of the costs and other financial issues
To estimate the accuracy of predicted values, it is useful to calculate the ________
A) analysis of variance B) correlation coefficient C) standard error of estimate D) residual E) precision coefficient
A manager will essentially require ________ skills to test ideas clearly on a small scale, before taking bigger risks or committing significant resources to a larger project.
A. interpersonal B. experimentation C. systems thinking D. collaboration E. social
How could you use marketing ideas to market yourself to potential employers after you graduate?
What will be an ideal response?