Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to its customers. To retain customer loyalty, it provides fast, courteous service in a clean, professional-looking environment. Gerald's has used this strategy for over 40 years, expanding to 15 outlets. Gerald's Tire Store uses a ________ macro strategy.
A. supply chain excellence
B. locational excellence
C. customer excellence
D. product excellence
E. diversification excellence
Answer: C
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