Identify some of the brand benefits that can accrue to a company that engages in cause marketing
What will be an ideal response?
A successful cause-marketing program can improve social welfare, create differentiated brand positioning, build strong consumer bonds, enhance the company's public image, create a reservoir of goodwill, boost internal morale and galvanize employees, drive sales, and increase the firm's market value. Specifically, cause marketing can build brand awareness, enhance brand image, establish brand credibility, evoke brand feelings, create a sense of brand community, and elicit brand engagement.
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Which of the following is classified under "common securities"?
A) real estate B) bullion C) debenture D) bank deposit
In the "M" model, business concepts reside in the information system part
Indicate whether the statement is true or false
Which of the following best defines a platform?
a. A form of technology that enables the overlay of digital images and information over a real (physical) environment. b. The hardware systems on which the game is played. c. An interactive, electronic device used to display video games. d. A two-dimensional barcode that can be read using a webcam or mobile device equipped with a code reader. e. The way the game world is experienced.
What two conditions must exist for federal courts to have diversity jurisdiction?
A. An individual is bringing suit against a corporation, and the amount in dispute exceeds $75,000. B. The plaintiff and defendant are from the same family, and the amount in dispute exceeds $50,000. C. The case has been tried in two different states with two different outcomes, and the amount in dispute exceeds $50,000. D. The plaintiff and defendant are citizens of different states, and the amount in dispute exceeds $75,000.