Marketing managers should plan time for strategy changes and not put undue pressure on the people in their organization to perform heroic efforts.

Answer the following statement true (T) or false (F)


True

A marketing manager who ignores the ripple effects of a change in strategy may later expect everyone to meet a schedule that won't work. Certainly there are cases of heroic efforts by people in organizations to turn someone's vision into a reality; but it's more typical for such a plan to fall behind schedule, to run up unnecessary costs, or to just plain fail.

Business

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On July 1, 2015, Frank Corp purchased $100,000 of 8% bonds at face value. Interest is paid annually on June 30 . If the accounting year for Frank ends at December 31, 2015, what will be reported with respect to the bonds on that date?

a. The carrying value of the bonds will be $108,000. b. The cash received in interest will be $8,000. c. Interest income in the amount of $4,000 will be accrued. d. A loss on the bonds will be reported in the Other Income and Expense section of the 2015 income statement until the entire amount of interest is paid on June 30, 2016.

Business

A company's store was destroyed by an earthquake on February 10 of the current year. The only information for the current period that could be salvaged included the following:Beginning inventory, January 1:$44,000Purchases to date:$198,000Sales to date:$310,000Historically, the company's gross profit ratio has been 30%. Estimate the value of the destroyed inventory using the gross profit method.

What will be an ideal response?

Business

An appropriate research technique for use when a retailer wants to determine consumers' perceptions of its store image and wishes to minimize bias is _____

a. simulation b. a disguised survey c. a nondisguised survey d. observation

Business

DECLARE  order NUMBER(2) :=  4;  total_amt NUMBER(2);BEGIN  total_amt := order * 8;END;According to the statement block above, what value is stored in the variable total_amt?

A. 4 B. 8 C. 12 D. 32

Business