Give an example of how a company might target products to children in an ethical way

What will be an ideal response?


The public is concerned when marketers take unfair advantage of vulnerable groups, such as children. However, not all attempts to target children draw criticism. Socially responsible marketing calls for targeting that serves not only the company's interests, but also the interests of those targeted. For example, Colgate Junior toothpaste has special features designed to get children to brush longer and more often.

Business

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The ________ represents the ongoing monitoring of marketing and profit performance in light of the marketing plan's timeline

A) marketing budget B) industry analysis C) force field analysis D) situation analysis E) performance review

Business

Identify the sentence that correctly uses the simple past tense

A) Jeannie begun her homework yesterday. B) Jeannie was beginning her homework yesterday. C) Jeannie began her homework yesterday. D) Jeannie had began her homework yesterday.

Business

A triangle in a material flow map would best represent?

a. A machine b. A quality inspection that may result in a product being reworked c. A holding area for WIP inventory d. The end of an assembly line

Business

The most common approach to gathering primary information is: 

A. interviewing. B. observation. C. focus groups. D. experimentation.

Business