A massed advertising effort is most appropriate for retailers _____
a. that stress personal selling
b. requiring high reach
c. with low advertising budgets
d. with peak sales periods
d
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The claims and defenses to payment of an instrument that go to the validity of the instrument are called ________.
A. claims to an instrument B. claims in recoupment C. real defenses D. personal defenses
The cash discount terms for a purchase worth $1,000 made on August 1 are 3/10, net 30. How much will a buyer have to pay if he or she makes the payment on August 7?
A. $30 B. $970 C. $930 D. $1,000 E. $1,030
What of the following should you not do during detailed consumer interviews?
a. Offer a genuine thank you b. Use yes or no questions c. Position it as a conversation not formal interview d. Apply the laddering technique
The statement "I like Southwest Air" is an example of a(n)
A. attitude. B. drive. C. belief. D. intention. E. None of these answers is correct.