Which of the following is NOT a retail layout practice?
A) Locate the high-draw items around the periphery of the store.
B) Distribute power items throughout the store.
C) Use end-aisle locations to maximize product exposure.
D) Use prominent locations for high-impulse and high-margin items.
E) All of the above are retail layout practices.
E
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According to the text, why do most employees in organizations succumb to questionable ethical standards or only follow formal policies?
A. Few organizations develop and enforce very stringent codes of ethics. B. Few people in an organization are considered stakeholders or stockholders. C. Most people are in the preconventional and conventional levels of moral development. D. Most people are in the conventional and principled levels of moral development. E. Most people exhibit behavior that is close to the principled level of moral development.
How does the airline industry implement the yield management pricing strategy?
What will be an ideal response?
Terry’s boss just made a degrading remark on his presentation report. What would be a positive FIRST step for Terry?
A. Reply back with a degrading comment to the boss. B. Take a few seconds to cool down and think through what’s best to say. C. Blame a coworker for the work done. D. Ignore the comment and move forward with the plan.
The purchase of a good with high perceived risk is likely to involve what type of consumer decision making?
a. extended decision making b. routine decision making c. limited decision making d. brand loyalty