Figure 12-4Figure 12-4 above depicts the four most common marketing channels for business products and services. Channel A would be an appropriate marketing channel for ________.

A. Marathon electrical motors
B. Boeing aircraft
C. John Deere tractors
D. Western Fence fencing systems
E. Caterpillar lift trucks


Answer: B

Business

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Indicate whether the statement is true or false

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A commercial software system that is completely finished, tested, and ready for implementation is called a

a. backbone system b. vendor-supported system c. benchmark system d. turnkey system

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Transactional leaders motivate followers through ______.

A. inspiration B. role-modeling C. inclusion D. rewards

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The information in the body of a press release should be presented ________

A) with embedded HTML B) from general to specific C) without any quotations D) in all uppercase letters E) as a list of bulleted facts

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