With the globalization of public relations, educational standards for public relations and the body of knowledge on which these would be based are __________ diverse than ever before

a. More
b. Less


A

Communication & Mass Media

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As used in Sight Sound Motion, applied aesthetics means discussing

the various theories of art.

Indicate whether the statement is true or false.

Communication & Mass Media

The function(s) of a boundary spanner is (are) to

A. initiate temporary or permanent group membership. B. respond to the initiatives from outsiders. C. initiate transactions between the group and its environment to import and export resources. D. None of these answers are correct. E. All of these answers are correct.

Communication & Mass Media

A media house published a feature on pet care, nutrition, and health care, which was sponsored by Petmall, a pet nutrition company. The research wing of the company wrote the feature, though there was no reference to the company itself

What is this feature called? a) Mat release b) Media kit c) Fact sheet d) Media alert

Communication & Mass Media

This approach calls for an announcer who is casual and does not have the disc jockey type of artificial delivery:

A. sincere B. whimsical C. hard-sell D. dramatized

Communication & Mass Media