Data that have already been collected in a previous study are called ________ data, while data that are generated by a phone survey this month of key customers are called ________ data.
A. intranet; sample
B. primary; secondary
C. secondary; experimental
D. secondary; primary
E. primary; intranet
Answer: D
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The advertisements that use news appeals make either a direct or indirect claim of superiority against a targeted or general class of competitors
Indicate whether the statement is true or false
The ratio of earned value to actual cost best defines
A) cost performance index. B) schedule performance index. C) estimate at completion. D) duration index.
Leaders risk creating a culture of fear and micromanagement if they
A. create personal connections with their people through frequent unannounced visits. B. express their passion frequently. C. recognize the opinions of others so that they feel valued. D. keep their workforce motivated.
Economic espionage is:
a. the theft of valuable business information b. the theft of personal information c. unauthorized use of company computers d. insider trading e. giving false information to clients