Which of the following is the best example of selective attention?

A. He was an expert "body man" in a chop shop; she was a hair stylist in the low-rent district.
B. She immediately spotted the guy with the earring who looked so much like someone she had known before.
C. They fought constantly over how the children should be disciplined.
D. They agreed with each other because they both liked the idea of government ownership of basic industry.


Answer: B. She immediately spotted the guy with the earring who looked so much like someone she had known before.

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. There are some positive aspects of partisan news. 2. The fact that audiences are “active” means that there is less concern about persuasive effects from partisan news. 3. Demand-side bias comes from catering to the preferences of audiences. 4. The most pervasive and systematic effect from media bias is persuasion. 5. Affective news biases are, in part, a response to the human negativity bias.

Communication & Mass Media

What was the strategy of Baskin-Robins’ Wacky Summer Flavors campaign?

a. shared media b. owned media c. paid media d. earned media

Communication & Mass Media

The use of "he" automatically includes both men and women

Indicate whether this statement is true or false.

Communication & Mass Media

The reliability of the source of information is one test to perform when assessing the reliability of

(a) artifacts. (b) examples and illustrations. (c) premises. (d) statistics.

Communication & Mass Media