General Motors groups related activities into units based on the type of automobile that is produced: Buick, Cadillac, Chevrolet, and GMC (trucks). Which type of departmentalization does this portray?
a. functional departmentalization
b. territory departmentalization
c. customer departmentalization
d. product departmentalization
d. product departmentalization
You might also like to view...
Retail outlets such as Best Buy or Home Depot that are able to gain high market share within their chosen category, making it difficult for other types of retailers to profitably compete within that category. These types of stores are sometimes referred to as
A. specialty stores. B. category killers. C. department stores. D. value outlets. E. high-margin retailers.
Quantitative marketing research
A. can use a large, representative sample. B. makes it easier for the research analyst to summarize answers. C. usually makes it easier and faster for respondents to answer the questions (compared to qualitative research). D. can involve data collection by mail, e-mail, online, telephone, or personal interviews. E. All of these answers are correct.
Cybersquatting is illegal only if a domain name is identical to the trademark of another, not if the name is merely confusingly similar
Indicate whether the statement is true or false
There are ______ basic service system structures based on the number of channels and phases.
A. three B. four C. five D. six