Which of the following advantages is the greatest advantage of observation methods?
A) If the observed phenomenon occurs frequently or is of short duration, observational methods may be cheaper and faster than survey methods.
B) The data obtained are reliable because the responses are limited to the alternatives stated.
C) Observational methods permit measurement of actual behavior rather than reports of intended or preferred behavior.
D) Coding, analysis, and interpretation of data are relatively simple.
C
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Bachman Company plans to develop a shopping center. In the first quarter, the following amounts were spent:
What amount should be recorded as the cost of the land in the company's books?
A) $32,600
B) $26,600
C) $28,460
D) $31,100
Documentation of the work of others in a report accomplishes all but which of the following?
a. It gives credit where credit is due. b. It protects the writer against plagiarism. c. It strengthens weak research methods. d. Documentation accomplishes all of the above.
Consider, first and foremost, ______________ to guide your innovation.
a. the cost of entering the market b. customer needs frustrations c. competitors’ current industry position d. adjacent markets
________ is the managerial process of developing and maintaining a match between an organization's resources and its market opportunities.
A. Marketing control B. Target marketing C. Resource allocation D. Mass marketing E. Strategic (management) planning