Aspen manages a team of sales representatives who have all chosen careers in sales because it allows them to make a living interacting with and helping people
One of the biggest sources of internal motivation for her sales team is most likely the ability to:
A) convince people to buy products they don't need
B) solve their customers' problems
C) ask people to spend money on sports equipment
D) discount prices when they need to make a sale
E) explore sports they would otherwise not have tried
B
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Johann Herr's company has standardized the size of its paper bags so that each bag can be used in five to seven different store departments. In the business buying process, this approach to cost reduction most likely took place in the ________ stage
A) problem recognition B) general needs description C) product specification D) supplier search E) proposal solicitation
In the Chapter 16 opening scenario featuring Kim Kardashian, the key lesson is that ________
A) publicity can quickly turn into a crisis management scenario B) product placements provide a valuable publicity boost C) in the 21st century, products and services market themselves much differently D) Twitter can become an overpriced commodity among celebrities
A cable company prepared four versions of a set of instructions for hooking up a TV. The company asked a sample of 1,600 people which one of the four forms was easiest to understand. In the sample, 425 people preferred Form A, 385 preferred Form B, 375 preferred Form C, and 415 preferred Form D. At the 5% level of significance, can one conclude that in the population there is a preferred form?
Ethical values do not vary from person to person
Indicate whether the statement is true or false.