Why do effective negotiators avoid using price as a negotiation tool?
What will be an ideal response?
ANSWER: Effective negotiators avoid using price as a negotiation tool. This is because companies spend millions on advertising and product development to create value, when salespeople give in to price negotiations too quickly, it decreases the value of the product. Instead, effective salespeople should emphasize value to the customer, rendering price a nonissue.
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A revenue expenditure is deducted from the cost of the asset
a. True b. False Indicate whether the statement is true or false
When planning a campaign, an MPR professional should most likely do which of the following?
A) Seek a balance across media types. B) Concentrate on one medium only. C) Emphasize non-media connectors. D) Use only broadcast media platforms. E) Pitch only to large, well-established media organizations.
If fixed costs are $600,000 and the unit contribution margin is $40, what is the break-even point if fixed costs are increased by $90,000?
A) 17,250 B) 15,000 C) 8,333 D) 9,667
Conversion cost is the combination of direct labor cost and factory overhead cost
Indicate whether the statement is true or false