Explain in detail the four areas that service distribution should focus on
What will be an ideal response?
ANSWER: Service distribution should focus on four main areas:Minimizing wait times: Minimizing the amount of time customers wait in line is a key factor in maintaining the quality of service.Managing service capacity: If service firms do not have the capacity to meet demand, they must either turn down some prospective customers, let service levels slip, or expand capacity.Improving service delivery: Service firms are now experimenting with different distribution channels for their services. Choosing the right distribution channel can increase the times that services are available or add to customer convenience.Establishing channel-wide network coherence: Because services are to some degree tangible, service firms also find it necessary to standardize their service quality across different geographic regions to maintain their brand image.
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