A public relations audit investigates the public relations position of an organization. Which of the following is correct?
a) This study is used only used to measure a company's standing internally
b) Sometimes this has been called identifying the key memberships in the organization
c) This stakeholder analysis is usually conducted via personal interviews with all employees in each department
d) This study involves conducting a corporate image study
D
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___________________ are usually described as being interactional, contextual, episodic, and improvisational.
A. The sites of culture B. The "core" assumptions of culture C. Cultural performances D. Schein's three levels of culture
Which of the following is most likely to undercut your credibility as a reporter?
A. stories without major scoops B. overpreparation C. asking too many questions D. misspellings
Impromptu delivery is more useful for formal ceremonial talks
Indicate whether the statement is true or false
Underlying any list of what a good speaker does are two fundamental goals:
creating a speech that is both _____ and _____. A) ethical; effective B) reasonable; entertaining C) logical; rhetorical D) ethical; unique