Which of the following is NOT a disadvantage of secondary data?
A) the objectives, nature, and methods used to collect the secondary data may not be appropriate to the present situation.
B) secondary data may be lacking in accuracy.
C) secondary data collection may be expensive and time consuming.
D) secondary data may not be completely current or dependable.
C
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What can using Q&A sites or providing brief answers posted on the social media site, do for the organization?
A) Allow the organization to respond to conversations within the community B) Identify and support product champions C) Allow the organization to provide information people want D) Integrate conventional marketing techniques E) Facilitate community building
Reworking a product is an internal failure cost
Indicate whether the statement is true or false
What do organizations focus on when they make purchase decisions?
A. cultural factors B. emotional factors C. political factors D. social factors E. economic factors
Immigrants and members of ethnic groups whose culture of origin use the inter-dependent cultural mental model are ______ to use it when living in a differentiated cultural context
a. Unlikely b. Motivated c. Highly likely d. Concerned