Which of the following organizations is most likely to experience wide fluctuations in demand?
A. Hospital
B. Stockbroker
C. Carwash
D. Interior decorator
E. Dentist
Answer: A
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A(n) ________ strategy involves the sale of two or more products at an overall price that is lower than the total price that a customer would pay to purchase the products separately
A) pure product bundling B) impure product bundling C) cobranding D) horizontal brand extension E) vertical brand extension
A salesperson who is a true professional:
A. knows that finding new customers is more important than servicing current ones. B. keeps customers informed about competitors. C. leave beliefs and morals out of business dealings. D. knows when to use high pressure techniques on prospects. E. speaks well of others, including the competition.
Trompenaars's dimension of individualism versus communitarianism differs greatly from Hofstede's individualism-collectivism dimension.
Answer the following statement true (T) or false (F)
A decision to sell toys that pass minimum safety standards but can often result in minor accidents to children is an example of a(n) _____ and _____ decision.
a. illegal; ethical b. legal; unethical c. illegal; unethical d. legal; ethical