During the negotiation/bargaining process, the longest portion of time is spent in the ________ stage.
Fill in the blank(s) with the appropriate word(s).
preparation
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Kendall Corp. purchased at par value, $160,000 of Barker Company's 7% bonds that mature in 10 months. The bonds pay interest semiannually on June 1 and December 1. Kendall plans to hold the bonds until they mature. The journal entry to record Kendall's purchase of the bonds is:
A. debit Debt Investments-HTM $160,000; credit Cash, $160,000. B. debit Cash, $160,000; credit Short-Term Investments-HTM $160,000. C. debit Cash, $169,333; credit, Short-Term Investments-HTM $169,333. D. debit Cash, $160,000; credit Long-Term Investments-HTM $160,000. E. debit Long-Term Investments-HTM $160,000; credit Cash $160,000.
Which of the following best describes the high level of attention given to customers?
A) reliability B) responsiveness C) assurance D) empathy
A ________ is a document that includes an assessment of the marketing situation, marketing objectives, marketing strategy, and marketing initiatives
A) marketing plan B) business mission C) business vision D) marketing audit E) SWOT analysis
Which of the following is a disadvantage of cause-related marketing?
a. It does not increase the sale of products. b. It can lead to customer fatigue. c. It results in immediate losses for the company. d. It requires corporations to use anti-competitive measures.