Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other healthy ingredients in the snack do not trigger activity in the anterior cingulate cortex, an area of the brain associated with feelings of guilt, as much as shiny bags with pictures of chips. Frito-Lay then switched out of shiny packaging in the United States shortly thereafter. This is an example of using
A. neuromarketing.
B. conjecture.
C. implication.
D. extrapolation.
E. supposition.
Answer: A
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Compare the following product offerings. Which is an example of indirect competition?
A. Crest and Colgate toothpaste B. Dunkin' Donuts and Krispy Kreme Doughnuts C. Sirius XM radio and Pandora D. Burger King and Subway E. Coca-Cola and Pepsi
The City of Petaluma owns the Redwood Empire Sportsplex that it leased to a developer for the purpose of constructing a sports complex. The developer contracted with North Bay Construction Company, a licensed paving contractor, to perform grading work at the property. North Bay completed the paving work but has not been paid. North Bay recorded a mechanic's lien against the property and served a
"Notice of Potential Claim" on the City advising it that, as the owner and lessor of the property, it may be responsible for the reasonable value of the material and labor provided by North Bay. North Bay brought a cause of action to foreclose on the mechanic's lien. What is the city's best defense? A) That is was only a landlord and cannot ever be liable for the acts of a tenant B) That paving is not an improvement for which a lien can be filed C) That liens cannot be made against government entities without their express permission D) That liens must be filed prior to beginning work
Arnold Properties, Inc entered into a lease agreement with Janet for a residential house. Janet made four (4 ) subsequent monthly payments. At the end of the four (4 ) months, Janet learned that she was to be transferred to a new job in another state
Janet approached her landlord and explained her situation. The landlord was unsympathetic and refused to release Janet from her rent. The landlord insisted on enforcement of rental payment for the duration of the lease, which was for one (1 ) year. Janet had not provided for a release in her lease to cover the possibility of a job transfer. Must Janet pay for the remaining eight (8 ) months of rent even if she is not in physical possession of the property?
A company usually uses a(n) ________ to store customer information and track inventory
(a) ASP. (b) database. (c) shopping cart. (d) Web page.