In large agencies, an individual from the research department is likely to prepare the creative brief.
Answer the following statement true (T) or false (F)
True
The account representative or manager assigned to the account usually prepares the creative brief. In larger agencies, an individual from research or the strategic account planning department may write it.
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Which of the following variables is an example of a behavioral variable?
A) personality B) social class C) occasions D) occupation
The actual hourly rate paid above or below the standard hourly rate, multiplied by the actual number of hours worked is the:
a. Labor rate variance. b. Labor efficiency variance. c. Labor usage variance. d. Labor direct variance.
Which of the following is NOT a reason that teams are more effective than individuals?
A) Teams produce a greater number of ideas and pieces of information than individuals acting alone B) Teams have higher levels of motivation and performance than individuals acting alone C) Team members are less likely to entertain risky alternatives D) Teams offset personal biases and blind spots that inhibit effective problem analysis
Cultural ______ is the extent to which you appreciate contributions of host nationals and recognize that you have something to learn from their country. It allows you to understand how your behavior is interpreted by the host country members with whom you interact.
Fill in the blank(s) with the appropriate word(s).