Which management theory involves building long-term relationships with strategic publics through two-way symmetrical communication programs?
a. principles of influence theory
b. inoculation theory
c. image restoration theory
d. excellence theory
d. excellence theory
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Answer the following statements true (T) or false (F)
1. A libel plaintiff has to prove only one element of his or her case in order to succeed, whereas a libel defendant is required to prove every possible defense. 2. The fair report privilege is a qualified privilege. 3. The late U.S. Supreme Court justice Antonin Scalia wrote the majority opinion for the D.C. Circuit Court of Appeals in Ollman v. Evans. 4. Letters to the editor are usually viewed as expressions of opinion and therefore unlikely to be the target of successful libel claims. 5. Given a choice between using the fair comment defense or the opinion defense, a libel defendant should use the opinion defense because it is based on the First Amendment.
The U.S. is considered a high-contact culture
Indicate whether this statement is true or false.
Originally developed to focus on news, politics, and societal trends, many talk radio stations devolved into emphasizing all of the following EXCEPT
A) controversial and often wacky or vitriolic, personalities. B) humor, including call-in comedy competitions. C) self-help, heath and relationship advice. D) sports boosterism and trivia.
If your nonverbal and verbal messages contradict each other, the audience will most likely believe the
verbal. Indicate whether the statement is true or false