Identify the four Ps in the following description: Rosa Alvarez markets 23 different varieties of salsa in 8-ounce and 12-ounce bottles at supermarkets in the southwestern United States. The 8-ounce bottle sells for $5
95, and the larger size sells for $7.95. Periodically, she sets up a table in one of the marketplaces that carries her salsa brand and offers customers a sample. She recently received considerable publicity for being the "Hispanic Entrepreneur of the Year."
Product: 23 different varieties of salsa in 8-ounce and 12-ounce bottles
Price: $5.95 for smaller size and $7.95 for larger size
Place: supermarkets in southwestern United States
Promotion: sampling and publicity
You might also like to view...
Which of the following distorts communication between the buyer and the seller?
A. Decoding tools B. Noise C. Caution signals D. Feedback E. Encoding mechanisms
In a particular country, the wealthy have a lot of control over resources and strong influence in government. A large percentage of the population is poor and has relatively little control over the course of their lives, but both sides seem to accept this as the way of things. Based on the value continuum described by Geert Hofstede, this is probably a(n) ______ culture.
a. collectivist b. high power distance c. low uncertainty avoidance d. indulgent
The financial statements, in the order in which they are prepared, are ________
a. income statement, balance sheet, retained earnings statement, and statement of cash flows b. balance sheet, retained earnings statement, income statement, and statement of cash flows c. statement of cash flows, income statement, balance sheet, and retained earnings statement d. income statement, retained earnings statement, balance sheet, and statement of cash flows
SCORE is a for-profit organization that provides online and in-person assistance in about 100 locations throughout the United States.
Answer the following statement true (T) or false (F)