Which of the following is one of the three steps in the general approach for estimating market potential?
A) Determine the improvements needed in the existing product.
B) Determine the marketing budget allocated to the product category being evaluated.
C) Estimate the potential purchasing or usage rates.
D) Determine the profitability of the product category being evaluated.
C
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Women outnumber men in the workplace, and their numbers are projected to grow slightly faster.
Answer the following statement true (T) or false (F)
Consider a local club selling Christmas trees. If trees cost $15 and sell for $60 with no salvage value, what is the ideal service level? If salvage value is increased to $5, what is the change in service level?
What will be an ideal response?
Jessica, a university student, accepts everything Prof. Hendricks has to say solely because he is the professor. It can be inferred that Jessica has
A. high self-esteem. B. internal locus of control. C. low self-efficacy. D. a highly authoritarian personality. E. a high risk propensity.
Answer the following statement(s) true (T) or false (F)
External environmental factors do not have any effect on the succession issue.