The portfolio test for ads assumes that
A. field and laboratory tests produce the same results.
B. reliability and validity are the most important parts of the testing process.
C. a consumer will closely scrutinize all ads that he or she sees.
D. there is no contextual difference between an animatic rough and a photomatic rough.
E. ads that yield the highest recall are the most effective.
Answer: E
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Answer the following statements true (T) or false (F)
1. Manley Corporation issued 2,500 shares of its $50 par, 4% preferred stock on March 31, 2019, at $80 per share. The amount credited to Paid-In Capital in Excess of Par - Preferred is $200,000. 2. Treasury stock is a corporation's own stock that it has previously issued and later reacquired. 3. A company may purchase treasury stock to support the company's stock price. 4. A company may purchase treasury stock to increase net assets by buying high and selling low. 5. Treasury stock is a contra equity account.
Which of the following is an example of a media public?
A) community organization B) minority group C) television station D) banking institution E) federal government
Which of the following would be considered courteous and responsible smart phone use in the workplace?
A) Speak in low, conversational tones. B) Don't text while driving, cycling, or walking down the sidewalk. C) Don't check text or check e-mail messages on your phone during meetings and other face-to-face conversations. D) All of the above will help you be a courteous and respectful smart phone user.
The National Labor Relations Act guarantees employees the right to join unions
a. True b. False Indicate whether the statement is true or false