Starbucks is known for understanding its customers. As such, it has developed multiple varieties of products that match the needs and wants of its different market segments. By offering everything from espresso drinks to teas to pastries, Starbucks is engaging in a(n) ________ strategy.
A. value-based promotions
B. market segmentation
C. target marketing
D. positioning
E. operational excellence
Answer: D
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________ are often referred to as high-involvement media because they generally require some attention and effort on the part of the consumer to process the information that they provide.
A. Newspapers and magazines B. Magazines and radio C. Newspapers and television D. Radio and television E. Radio and newspapers
Land costing $78,000 was sold for $93,000 cash. The gain on the sale was reported on the income statement as other income. On the statement of cash flows, what amount should be reported as an investing activity from the sale of land?
A) $78,000 B) $93,000 C) $108,000 D) $15,000
Franchising is an example of a new entry strategy that increases the risk of downside loss for the franchisees.
Answer the following statement true (T) or false (F)
If you sign a standard bank guarantee form, for which of the following would you be liable?
A) All debts and liabilities at any time owing by the principal debtor to the Bank. B) Loans made by the Bank to the principal debtor now or in the future, which remain unpaid C) Interest and legal costs D) No more than the loan advanced at the time you signed the guarantee E) A, B, and C