Which of the following is true about the General Electric strategic planning grid?
A. It suggests that opportunities that fall into the red boxes are the firm's best growth opportunities.
B. It helps managers make three-part judgments about the business strengths and industry attractiveness of all proposed or existing product-market plans.
C. It allows the business strengths dimension's focus on whether the product-market plan looks like a good idea.
D. It supports the industry attractiveness dimension's focus on the ability of the company to pursue a product-market plan effectively.
E. It encourages managers to follow an objective, single-factor approach.
Answer: B
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