Why is it important for electronic and digital media managers to have skills in marketing?
What will be an ideal response?
Answer: Must know how to position their products effectively and know what vehicles and platforms are needed to build audiences. Understand the four P's of marketing - price, product, promotion, and place-in
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Papyrus is which of the following?
A. an ancient form of writing using symbols to stand for ideas B. an ancient form of writing using symbols for sound C. an early writing surface made from animal skin D. an early writing surface made of reeds by the Egyptians
Answer the following statement(s) true (T) or false (F)
1. Once information is posted on the internet, your ability to keep it private is gone. 2. It is expensive for criminals to purchase an individual’s identity. 3. The majority of identity theft victims find out about the crime through a business group verifying an application or change of address. 4. Norton Utilities estimates that there are now over one million computer viruses. 5. Facebook makes a copy of everything all users post through its service.
The notion of exposing ourselves to viewpoints consistent with our own is __________
a. selective memory b. selective exposure c. selective retention d. novelty e. motivation
A speech may have one of three purposes:
to inform, to persuade, or to ________. Fill in the blanks with correct word