Descriptive research is conducted for all of the following reasons except ________
A) to describe the characteristics of relevant groups, such as consumers, salespeople, organizations, or market areas
B) to determine the degree to which marketing variables are associated
C) to understand which variables are the cause and which variables are the effect of a phenomenon
D) to determine the perceptions of product characteristics
C
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All of the following are true regarding unearned revenues except:
A. The adjusting entry for unearned revenues increases revenues and decreases liabilities. B. As they are earned, they become revenues. C. They are liabilities. D. The adjusting entry for unearned revenues increases assets and increases revenues. E. They are payments received in advance of services performed.
Before Gabriel bought a camera, he reviewed magazines, solicited opinions from friends and families, conducted online searches, and tested out different cameras in the store. This is an example of a(n) ________.
A. end-user investigation B. extensive information search C. low involvement purchase D. internal information search E. minimal information search
Most global marketers rely on local distribution networks in foreign markets. This is because it is very expensive to build a company's own distribution network in a foreign market. This issue can be identified in the channel strategy of ________.
A. change B. character C. coverage D. continuity E. control
All of the following are examples of noncash financing and investing except:
A. Purchase of inventory using cash. B. Purchase of equipment by issuing a note payable. C. Conversion of preferred stock to common stock. D. Purchase of a building by issuing equity stock. E. Retirement of debt by issuing equity stock.