When formulating product strategies, international marketing managers must remember that they are selling
A. hope.
B. a new product.
C. a total product.
D. an expensive product to poor people.
Answer: C
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Which of the following is an asset that represents distinctive identifications of a product or service?
A) license B) copyright C) franchise D) trademark
The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop a clear picture of how readers of the magazine and its competitors feel about the magazine
In order to accomplish this, Lifting Life will likely need to analyze ________ retrieved from social media posts related to weight lifting. A) optimized data B) structured data C) unstructured data D) market basket data E) converted data
Which of the following is not a reason why companies in an industry would establish an industry consortium?
a. Establish industry standards b. Influence government regulation. c. Develop metrics for assessing the degree to which products are environmentally friendly. d. Learn about competitors' technologies. e. All are reasons why companies in an industry would establish a consortium.
At the end of its first month of operations, Michael's Consulting Services reported net income of $31,300. They also had account balances of: Cash, $22,200; Office Supplies, $3050 and Accounts Receivable $12,100. The sole stockholder's total investment in exchange for common stock for this first month was $6050. There were no dividends in the first month.Calculate the amount of total equity to be reported on the balance sheet at the end of the month.
A. $6050 B. $9100 C. $37,350 D. $25,250 E. $31,300