In multiplication, the number being multiplied is called the ____________________
Fill in the blank(s) with correct word
multiplicand
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Explain why supervision is so important in the receiving department
Marketers must make sure that the information connectors disseminate
A) is accessible in several languages. B) conforms with fair-competition laws. C) is abundant and favorable toward the marketer's product. D) appears in traditional media first, then online. E) cannot be traced back to the source of the information.
Use the following selected information from Whitman Corp. to determine the Year 1 and Year 2 common size percentages for cost of goods sold using Net sales as the base. Year 2Year 1Net sales$276,200 $231,400 Cost of goods sold 151,900 129,590 Operating expenses 55,240 53,240 Net earnings 27,820 19,820
A. 117.2% for year 2 and 100.0% for year 1. B. 119.4% for year 2 and 100.0% for year 1. C. 65.1% for year 2 and 56.0% for year 1. D. 36.4% for year 2 and 41.1% for year 1. E. 55.0% for year 2 and 56.0% for year 1.
A marketing manager for a new brand of bar soap decides to mail free samples to consumers. The logic for using this approach is best explained by the
A. typical consumer's adoption process. B. stimulus-response model. C. economic buyer model. D. high level of problem solving required with such a product. E. need to reduce dissonance.